TIA Pattern

Triumph announces the UK winner
of the Triumph Inspiration Awards 2010
Isabella Newell


Last night, at a dazzling catwalk show hosted by style guru Nicky Hambleton-Jones, supported by a live set by model DJ Ben Grimes, Isabella Newell a 21 year old fashion student from
Central Saint Martins was named the winner of the UK National Final of the
Triumph Inspiration Award 2010 with Aisling Farell, 21 also of Central Saint Martins taking second place and Kate Burreddu, 22 from De Montfort University third place.

For the third consecutive year, the Triumph Inspiration Award contest saw 20 fashion student finalists, 10 from Central Saint Martins in London and 10 from De Montfort University in Leicester presenting their unique lingerie showpieces inspired by the design motto "Shape Sensation".

Triumph Inspiration Award London 2010
More about Circus Freaks by Isabella Newell Winner
The winning design by
Isabella Newell from
Central Saint Martins
Isabella Newell, Central Saint Martins
More about Sacred Geometry by Aisling Farrell 2nd Place
The runner-up design by
Aisling Farrell from
Central Saint Martins
Aisling Farrell, Central Saint Martins
More about Podtastic by Kate Burreddu 3rd Place
The 3rd place design by
Kate Burreddu from
De Montfort University
Kate Burreddu, De Montfort University


For Louise Redknapp, the face of Triumph UK, leading stylist Charlie Anderson, German design duo Felder & Felder and Triumph UK's Product Manager Jane Fenlon-Smith, deciding the UK's winner was an unenviable task. Judges were asked to score the designs based on strict criteria including innovation and creativity, individuality, concept, aesthetic, quality, presentation and show effect.

The UK winner not only received a generous £2,000 in prize money but will go forward to represent the UK head to head with 26 other international finalists at the global Triumph Inspiration Award 2010 finals. The glittering climax to the TIA 2010 will be held in London in the run up to London Fashion Week on 16th September and all 27 countries will present their inspirational designs to an internationally renowned jury.

The overall winner of the global TIA will not only win a prize fund of Euros 15,000 with the 2nd and 3rd places winning Euros 10,000 and Euros 5,000 respectively but also the opportunity to work alongside Triumph's design team in Hong Kong to turn their winning showpiece into a commercial garment to be sold as a limited edition piece in Triumph's stores and selected outlets worldwide from September 2011.

Last years global winner of the Triumph Inspiration Award, the UK's James Nolan's winning lingerie set will be available in Triumph stores and selected outlets from September 2010.

For further information please visit us at:

www.triumphinspirationaward.com
www.triumphinspirationawarduk.com

www.facebook.com/inspirationaward
www.triumph.com/uk
www.louiseloves.com

UK Press Contact

HALPERN
250A King's Road
London SW3 5UE
sally@halpern.co.uk | serena@halpern.co.uk

Triumph stockist enquiries:
01793 720300

Shop online at:
www.triumphlingerstore.com

Triumph International is one of the world's largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 37,500 people; in 2008, the company achieved a
turnover of CHF 2.37 billion.

Profile of Aimee Matthew-John
Scribble Me Pretty
Aimee Matthew-John,
Central Saint Martins

Contemplating the natural body, inspired by hair growing from the skin. The lines become scribbles on flesh, emerging from soft folds.

Profile of Aimee Matthew-John
Profile of Aisling Farrell
Sacred Geometry
Aisling Farrell,
Central Saint Martins

Taking my inspiration from Sacred Geometry and mathematical models, I have constructed my design using a combination of the pure forms of straight lines and curves. The shapes created around the body add a structured dimension while still complementing the natural contours of the female figure.

Profile of Aisling Farrell
Profile of Alan Lee
Skin
Alan Lee,
Central Saint Martins

The Evolution of body shape manipulation and decoration.

Profile of Alan Lee
Profile of Isabella Newell
Circus Freaks
Isabella Newell,
Central Saint Martins

Circus Freaks is about a playful performance. The underwear acts as a separate entity to the body beneath, moving as a response to the wearer.

Profile of Isabella Newell
Profile of Joanna Moore
Soothing Pixelation
Joanna Moore,
Central Saint Martins

I took hard angular corners and transformed them into something that appeared smooth and delicate. The contrasting textures and shapes work together to create an unexpected aesthetic.

Profile of Joanna Moore
Profile of Leena Muley
Pili Ngozi
Leena Muley,
Central Saint Martins

Pili Ngozi, Swahili for 'second skin' explores african body art and lingerie as an extension of the skin. Simple line and jewellery hoops prompted designs of woven leather straps, metal rings and exposed underwire to enforce raw minimalism.

Profile of Leena Muley
Profile of Olivia Howes
The Embrace
Olivia Howes,
Central Saint Martins

The vampire process of transformatiom from mortal to immortal; the gift of eternal youth, startling beauty and immense physical and emotional power and strength.

Profile of Olivia Howes
Profile of Ondrej Adamek
Magnetic
Ondrej Adamek,
Central Saint Martins

Magnetic lines are the inspiration for closed loops that shape the female form.

Profile of Ondrej Adamek
Profile of Scarlett Tull
Freestyle Lines
Scarlett Tull,
Central Saint Martins

A congregation of freestyle lines interlace and entwine to embrace the female figure.

Profile of Scarlett Tull
Profile of Wiriya Techapaitoon
First Bra-Kit
Wiriya Techapaitoon,
Central Saint Martins

The first bra for every girl should be fun, lively and playful. The idea of teenage girls having her first bra is transformed to be a toy-like bra that can be adjustable or detachable so that she can "play" with her bra. Fluid lines along designs are from curvaceous shape of candy the baby look.

Profile of Wiriya Techapaitoon
Profile of Ashley Edge
Industrial Steam
Ashley Edge,
De Montfort University

My inspiration came from old derelict ironworks factories. The concept came from how the workers were very restricted and uncomfortable working long hard hours in the factories.

Profile of Ashley Edge
Profile of Charlotte Davies
Queen in Crystal Armour
Charlotte Davies,
De Montfort University

A luxury showpiece inspired by chess pieces. It explores the shapes synonymous with chess with crystal-like perspex and detailed beading.

Profile of Charlotte Davies
Profile of Ella Chigley
Deceptive Impressions
Ella Chigley,
De Montfort University

I have directed my design theme on the concept of illusion. Focussing on the idea of false appearances and deceptive impressions. I have taken further inspirations from insect marking. Looking into how these markings can define and defer the contours of the female figure.

Profile of Ella Chigley
Profile of Harriet Gryspeerdt
Tuba
Harriet Gryspeerdt,
De Montfort University

I drew my inspiration from the Tuba, focussing in on the piping and how the Tuba almost encases the body. I have chosen to use metallics to reflect the instrument and ensure a modern feel.

Profile of Harriet Gryspeerdt
Profile of Kate Burreddu
Podtastic
Kate Burreddu,
De Montfort University

My inspiration derived from the exploding structures of pods, both plants and insect form. Looking at zoomed-in poppy shells to moth cocoons. The vast shapes helped me to design interesting angles and bizarre surface manipulations. The colour palette reflects the metamorphosis trend.

Profile of Kate Burreddu
Profile of Laura McGoldrick
Shape through
Kinetic Design

Laura McGoldrick,
De Montfort University

The use of shape change and movement through silhouettes. The concentration of use of airflow to complement the concept and be the key feature which enables the garment to shape shift.

Profile of Laura McGoldrick
Profile of Laurie Haslam
Contemporary Structure
Laurie Haslam,
De Montfort University

I drew my inspiration from contemporary british architecture. I was particularly influenced by the steel structures and flattering curvatures that modern architecture offers. I wanted to keep my colour palette futuristic by using metallics and opaques.

Profile of Laurie Haslam
Profile of Olivia Nanasi
Beautiful Fragile Urchins
Olivia Nanasi,
De Montfort University

Inspired by the armour in nature and the texture of shells, moluscs and the delicate surface design and delicateness of the female form - the uncontrollable mystery of the sea.

Profile of Olivia Nanasi
Profile of Samantha Adlam
Collision
Samantha Adlam,
De Montfort University

"What earth is shaped from." I researched into protons and neutrons and their make up of particles. Imagery of particle collisions and explosions within space are my main source of inspiration.

Profile of Samantha Adlam
Profile of Charlotte Pass
Bespoke Tailoring - Quintessentially English
Charlotte Pass,
De Montfort University

A unique collection of garments, inspired by the tailored aspect of fashion design. Each garment is designed with close attention to detail, aviator inspired 'stockings', shorts and a front fastening longline bra made using tweed and silk.

Profile of Charlotte Pass